2X Growth in Lead Generation with Full-Funnel Performance Marketing & SEO Strategy
Sector
Ed-Fintech | B2B | India
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Qualified Leads
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total leads
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Google ranking
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About Flashaid
An Indian ed‑fintech startup providing loan-free, EMI-based education payment solutions along with tuition fee protection, & student health coverage. Their mission is to make education financially accessible to both students and educational institutions.
Challenge
As a newly launched B2B brand, Flashaid faced significant challenges:
- Zero digital presence in a compliance-sensitive fintech market
- Difficulty in educating their audience about their non-traditional model
- No established channels for lead generation
- Struggled to build visibility due to their unique position as a mediator, not a direct loan or insurance provider
Seeding the Digital Growth Engine
We developed a comprehensive digital strategy to lay a strong foundation for growth:
- SEO from Scratch focusing high-intent keywords like “Student Fee Protection Plan” and “Zero Cost EMI for Education”.
- Dedicated Landing Pages with strong CTAs and seamless checkout integration.
- Targeted Paid Campaigns to capture qualified leads from universities, schools, and colleges.
- Influencer-Powered UGC Ads, Out of 1,000+ influencers, we chose the one the perfect fit.
- Robust Social Media Presence Across Multiple platforms to build brand trust and engagement.
In a world of creativity, Sources Unlimited shines as a beacon of innovation. This case study explores how they transformed sourcing materials,
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